Adam grew up in High Wycombe and has been Managing Director of Cherry Red Records for nearly 20 years. Cherry Red Records is one of the most respected and successful independent labels in the UK, as well as being great supporters of grassroots football for over 20 years due to their sponsorships of many leagues in the non-league pyramid as well as football league clubs such as AFC Wimbledon, and of course Wycombe Wanderers.
Since 2015 Adam has also been a director of the fast growing Activate Management group, who are the leading provider of sport specific and multi activity childcare in the UK, as well as delivering residential courses for the government’s NCS scheme and managing commercial activities of many leading sporting personalities. In 2019 Cherry Red/Activate partnered up with one of their clients, Olympic Gymnastic medallist Nile Wilson, to open the first of what they hope to be many gymnastic academies, offering coaching to children and adults of all ages and ability.
Adam is a passionate sports fan who believes in giving young people the chance to enjoy sports and is delighted to join as a trustee. He spends most of his free time watching Wycombe Wanderers and attending sporting events around the world.