WWSET Social Inclusion programme started back in July 2006. Currently in it’s 13th year of delivery, the programme started off being named the Diversity Project and WWSET were one of the first charitable arm of a professional football club to employ their very own diversity officer, namely Aqeel Akram.
The role of the Diversity Officer was to use football as a vehicle to increase engagement, increase sports participation, work with hard to reach, in the and with the most deprived communities of High Wycombe and to build community cohesion through the power of football. Along with this, the aim was to build a relationship with local communities, businesses, other organisation and change/transform lives by delivering projects that gave opportunities to individuals and groups from all backgrounds and cultures in the High Wycombe and surrounding areas.
The project over the years has developed and expanded immensely and we as a team are always looking to initiate new and exciting projects. It’s name and the role of the Diversity Officer changed to Social Inclusion Manager, but the project still was sticking to the main principles and aims it had, albeit, they were more refined. We have built many local, regional and national partnerships with various organisations, which help in delivering, funding, supporting, helping, advising, implementing and many more aspects of events and sessions that we operate.
Over the years the league has had much recognition for the work it has done and both the BBC and FA came to film the league while it was in progress.
The project has been recognised nationally and locally for the work it has achieved. Its Ramadan project was runner-up in The Football League’s end-of-year awards as Community Initiative of the Year and also it has helped the club be named Family Club of the Year in 2009.
The programme is there for all, no matter what age, ability, gender, colour, religion, culture or background the individual or group is from.
For further information or if would like to get involved in any way, you can contact the Sports & Education Trust via firstname.lastname@example.org or the Social Inclusion Manager himself, Aqeel Akram via email@example.com.